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FidgetGel Oil + Water Production R.C. Bremer Photography

Production Club

School Organization's Identity and Campaign Design

Rebranding of UW-Milwaukee's Production Club and poster design, both quirky and purposeful.

Background

As Vice President of UW-Milwaukee’s Production Club, I was placed in charge of making informational posters for both campus and social media. Full creative control was given to me, so I took it upon myself to give the organization a rebrand, establishing a unified identity.

Defining Goals

1. How can I encourage college students to engage in the activities offered by Production Club in a visually enticing manner?

2. How can I signal that the club is an inclusive space for women in college film production?

Target Market

- 18-25-year-old college students

- Those interested in film

- Especially women

Consumer Behavior

- Value finding friendly communities

- Value opportunities for self-exploration

- Value convenience and ease

Forming Message

Assets Needed:

- Brand Identity Sheet

- Iconography and Logo Assets

- Posters

Company Values

Uniqueness, Diversity, Having Fun

Tone and Personality

Inviting, Goofy, Creative

Design Elements

Collage-like skeuomorphism and paper-textured feel
- Emphasizing hands-on nature and craftsmanship
Playful and hand-drawn typography
Striking complementary color palette (bold, attention-grabbing, energetic)
- Lavender (softer, creative, feminine)
- Mustard Yellow (a nod to the school's signature gold color)

Conclusion

The output is a unique identity that is both visually engaging and meaningful. Its light, feminine style subverts expectations within college film production while welcoming perspectives that are often underrepresented. Following the rebrand, the club experienced its largest membership increase in a decade. Future club officers have access to these assets to continue building on the brand's identity.